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About Us

  Upstream Life is dedicated to serving the insurance needs of our clients and ensuring that their future is secure through our life and annuity products.

  Upstream plans on being a leader in the life insurance and annuity market, ultimately continuing the legacy that began in 1912 and delivering our unique products and services throughout the United States through continued acquisition and de novo expansion.

Meet Our Team


Colby Arceneaux

Chief Executive Officer

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Kevin Hebert

President of Sales


Derek Hebert

President / Chief Distribution Officer

Our Story

  Upstream Life founders, Colby Arceneaux along with father and son duo, Kevin Hebert and Derek Hebert, are all highly driven former college athletes hailing from South Louisiana.

  Colby began his career in accounting and corporate finance in 2010 and was educated at the University of Chicago Booth School of Business, Loyola University, Chicago Graduate School of Law, Tulane University A.B. Freeman School of Business, Northwestern State University School of Business, and the University of Mississippi Patterson School of Accounting.

  Kevin is a nationally recognized industry professional, boasting an array of professional achievement awards throughout his 41-year insurance career.

  Derek is a second generation insurance professional, having worked in the industry since graduating from Louisiana State University in 2005.


  The group founded Upstream in 2016 and plan to continue the expansion of the holdings, enhancing the legacy of their platform.



Our reputation is our most valuable asset. Honesty, integrity, and respect are at the core of Upstream’s operations. We value the relationships we have built during our successful years in business.

Giving back to our community is in our DNA as a firm. We are proud to come together to provide financial assistance for others in times of need. Our team regularly participates in charitable events and contributes to a number of deserving causes.

Charitable Organizations
& Partners

"There could be no definition of a successful life that does not include service to others."

- George H.W. Bush

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